Where are you located?
Ari’s Take Academy is completely online. Our instructors, moderators and students are all over the world! The core ATA team is based in Los Angeles, California.
When is enrollment open for ATA?
We open enrollment twice a year for about a month at a time. Make sure you’re on the email list to be notified at next open enrollment period.
When does this course start and finish?
This course starts as soon as you enroll and finishes when (if) you want. As long as you work in music, these strategies will be effective. We continually update the lessons and trainings to make sure that it stays relevant, up-to-date and valuable. And you can continue to ask questions, network and collaborate in the private members only Facebook Group. This course is completely self paced.
The lessons are pre-recorded.
What genres do you work with?
All. Yes, all. Just ask our Indian Classical musician who just sold out his show in Mumbai. Or our Shakuhachi flute player based in San Francisco. Or our Celtic singer/songwriter in Duluth.
How long will I have access to this course?
You will have access to this course until *at least* June 2022.
Is this about getting bot followers?
NO! Paying a company to get you bot followers or streams is the worst thing you can do for your career. For one, Spotify has gotten really good at identifying fake streams, so if they detect that many of your streams are from bots, they will remove your album. And two, if you have bot followers on Instagram, your real, human followers won't see your posts (because of the algorithm) and your engagement will suffer. These strategies are about finding real, human FANS who will stick around with you for life.
How much money do I have to invest above the cost off the course to be effective with these strategies?
For these strategies to be effective, we recommend you spend a minimum of $10/day on advertising costs if you’re in a more mainstream genre (pop, hip hop) and at least $15/day if you’re in a more niche genre. The more you’re able to invest, the quicker your growth will be.
How is this different from other digital marketing courses out there?
The biggest difference is the objective. While other courses may teach you the nuances of Facebook advertising, this course does not. Other courses overwhelm you with information and typically guide you to SELL to your audience. This course does not. The only two objectives this course has are: 1) Building your fans on streaming services (Spotify, Apple Music, etc) and making serious revenue from the streams 2) Building your fans on Instagram That's it. If these are your objectives, this course is for you.
Will you help me get 10,000 Instagram followers? And if so, why isn’t that the title of this thing?
Sure. Yeah, if you follow these strategies you’ll get real fans. We don’t like things that just talk about numbers because building a real, human fanbase is not about numbers. It’s about connection. When we focus too much on the numbers, we lose track of the humanity of your audience. Yes, we know there are other courses out there promising 10,000 Instagram or Facebook followers, video views, what have you. Utilizing these strategies you will reach all the number goals you want, but we don’t want you to get into this with your goals set on numbers. It should be on building a real, human fan base that will stick with you for life.
Is this just, like, setting up Facebook ads? I’ve done that before and they don’t work.
No. This is not just setting up Facebook ads. Believe us, we get it. We’ve spent thousands on Facebook ads and most of those ads didn’t work. These direct marketing strategies actually have nothing to do with running ads in the Facebook Newsfeed or anything like that. And they are structured in an extremely targeted, specialized way that are cost-efficient.
I’ve been doing this for a month and I don’t have a million fans and I’m not rich! What gives?
These are long term strategies.
I’ve been saving up to hire a publicist. Is this a good investment? I don’t have any money left for anything else!
Spending all of your money on one promotional strategy (like PR) is not a smart decision. PR and publicity can be helpful if it’s part of a multi-pronged approach for your release strategy. But just spending on PR with no money left over for anything else will not bring you the success you’re hoping for. You must set aside a big part of your promotional budget for marketing. This is marketing. We will show you how to properly invest your money for the biggest impact.
Do you have a refund policy?
There are no refunds with this course. These strategies are proven and will work if implemented properly and the quality of your content is competitive. Once you gain access to the course, you will get all of the lessons at once. It won’t take long to get through, setup and implement. If this doesn’t work for you it will simply because you did not put in the work to make this work. We are here to help you, however. Join us in the Facebook Group to ask whatever questions you have and we will help you through this and make sure this works for you.
How can I justify the price?
We know that other educational offerings often charge much more for something like this (often taught by people who are not actively working in the field or have any connections to the industry), but we wanted to make sure we kept this affordable enough for indie musicians and managers. We settled on a price that is high enough to weed out the people who are not serious, but affordable enough for musicians and managers who are willing to invest in themselves. We are only interested in having professionals join us. This is an investment in your career. You will be saving years of making mistakes and learning through trial and error. This is a career accelerator.
If you were to hire someone to do this for you, it typically costs $1,000 - $3,000 a month before ad costs.
How much time do I need to devote to ATA a week?
There are 5 hours of pre-recorded lessons. There is 10+ hours of optional live Q&A replays. There are monthly 90-minute live video Q&A sessions and on-going, real-time Q&As and support in the private members Facebook group.
Why are the lessons so short?
When creating this course, we had around 50x the amount of footage. However, we know that time is your most valuable resource. We know people would prefer taking the shortest path to get from point A to B. We have stripped out all of the unnecessary materials that don’t help you achieve success with these strategies. However, there are endless amounts of material in the private members only Facebook group and during the monthly 90-minute live Q&As.
Will this work with an older demographic?
Currently, the majority of Instagram and Spotify users are under 45. If your target demographic is over 45, these strategies will be far less effective. We do not recommend this course for artists who want to target the 45+ crowd.
Does it matter if I have only 1 song released? How about albums from years ago?
It does not matter whether you have 1 song that was released last week or 5 albums released 10 years ago. Music lovers want to find good music. They don't care how new or fresh it is, if it's amazing.
Will this work for me?
We have no idea. It may. It may not. We are teaching you strategies that have worked extremely well for many, many artists. If it doesn't work for you it will be because your content (music, videos, photos, socials) are not up to professional standards. We don't help you with that. We recommend you get some unbiased opinions on your music and videos (not from friends or family - someone who will tell it to you straight), before making this investment. Our strategies teach you how to get your music and videos in front of potential fans. Whether these people (yes they are human beings) decide to follow you and listen to your music is totally up to them and is based on whether they like your music or not. If they don't like your music, they won't follow you or listen to your music. If they do, they will. Simple as that.
What is required to do this course?
You must have an active Facebook account and must never have had your Business Manager or Ads Manager shut down by Facebook.
What if I have more questions?
Email [email protected].