A step-by-step guide to building a live fan base, booking and promoting a full tour and making money on the road with Ari Herstand.

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Meet Your Instructor


 

You can have a successful, long-term career in music if you want to.


You just need the drive, passion, talent, dedication and, of course, knowledge. The knowledge part is what catches most musicians off guard. There are so many music business talking heads out there. So many lawyers who write books on the business of music. So many opinions. And so much information that it seems like consuming it all will only paralyze you or make your head spin right off.

As a working, independent musician I understand you.


I am you. I’ve been fortunate enough to be able to distill all of the information not just for my music career, but more importantly, for yours. Through interviewing hundreds of movers and shakers of the industry and other successful musicians, I am passing along everything I’ve learned in a very intimate way.


ArisTake.com has little tidbits which are helpful, sure. My book, How To Make It in the New Music Business has a solid overview of everything you need to know. But these are just starting points. Jumping off points.

I have broken down everything you need to know and master to become a star in your hometown and book full-fledged national tours.


If you want to sell out venues not just in your hometown, but all over the country, this course is for you. I know, not everyone wants to tour, and that’s fine. But what I’ve realized is that there are tons of incredible musicians who have built up hardcore fanbases online who would love to see them live, but have no idea how to book a tour to reach them. And there are even more musicians who are insanely talented, but cannot, for the life of them, figure out how to get people to their shows.


This is why I created this course. I am going to guide you through this and be with you every step of the way. Whether you have tens of thousands of fans online or 0 fans online, this course will help you. Whether you can draw 1,000 people locally or 10 people locally, this course will help you.

Time Management


I know one of the biggest pain points for musicians is time management. How do you balance your business with your music (and possibly your day job)? How do you balance the money gigs with the career building gigs? How do you make sure you’re working smarter, not harder?

I have put together time management tools to keep you focused and on track, including sample calendars, to-do lists, checklists, spreadsheets and other resources to make sure you move forward, not sideways.



Connections To The Industry


I know that most musicians don’t have connections to the industry. I do. I will be bringing in some experts on booking and touring for live Q&As and interviews.



Joining Our Community


One of the best aspects of this course is the community you will become a part of. We will have a private, members-only Facebook group which all students will be a part of to ask fellow members questions, get feedback on their work, get (and give) encouragement and be held accountable.



Staying Inspired


I want every person who joins the course to succeed. Nothing will bring me more joy than to hear about your successes. And I guarantee you will have them. If you’re ever feeling overwhelmed or lost, we are here for you.



Keeping Up With Changes in the Field


It’s hard to keep up with all the new changes in the music business and even more difficult to know what you need to do to make sure you stay on top of everything. I (along with my team) are staying on top of everything so you don’t have to. The group will help you keep up with the changes and we will all keep each other up to date with the best new tools and strategies for success.

Testimonials

ANDY GRAMMER

There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his light hearted yet blunt demeanor.He's the informed older brother most of us never got in this crazy, confusing industry.

GOSPEL LEE

Wisdom is priceless & Ari has a lot of wisdom. I made a small investment, but now I'm looking at being able to make several times that. It was absolutely worth every penny. The greatest investment you can ever make is in yourself. Nobody is going to invest in your career more than you.

CASEY WICKSTROM

This course was a total game changer. It opened up doors that I never knew existed, and gave me so many tools to improve my music as a business. I put my trust (and money) in Ari Herstand when I signed up, and I'm so damn glad that I did.

BRONWYN W. HIGGINS

Talk about someone with a passion for information, tips, tricks, data, and experience. He’s got it. Not only is he prolific in his knowledge, he's just a great, down to earth guy who will help you out no matter what your situation.

NITE OWL

There is absolutely nothing out there like this. The best money you will ever spend.

YANIZA

Never did I expect to get SIX offers from top booking agencies. Words will never express how thankful I am for your guidance.

MENICE NEW ERA

I went to Full Sail, and Ari’s Take Academy got me further ahead in one day than two years there.

ANDRIA PIPERNI

To have someone who is so experienced, knowledgeable and well-connected in the industry share such detailed information and insight (from big-picture to nitty-gritty), and be so present (showing up sometimes for hours at a time to chat online!) was truly an invaluable experience. I am still constantly referring back to notes I made throughout the course and finding helpful answers!

STEVE DAVITT
(Touring Member of Marian Hill)

Ari’s Take Academy is astounding! Ari brings so much practical knowledge about how the music industry actually works today, it’ll probably make your head spin. But once it’s back on straight, you’ll start taking bits of his advice and seeing real results with your music.

Course Curriculum

  CHAPTER 1: COURSE INTRODUCTION
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  CH.1 Lesson 1: Introduction
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  CH.1 Lesson 2: How This Course Works
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  CH.1 Lesson 3: How Long Will This Take
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  CH.1 Lesson 4: Time Management
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  CH.1 Lesson 5: CATA
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  CHAPTER 2: ESSENTIALS FOR LIVE PERFORMING
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  CH.2 Lesson 1: Six Steps To An Undeniable Live Show
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  CH.2 Lesson 2: Should You Take The Gig?
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  CH.2 Lesson 3: Front of House Engineers
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  CH.2 Lesson 4: Pre-Show Checklist
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  CH.2 Lesson 5: Hiring A Band
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  CHAPTER 3: HOW TO BUILD A LOCAL FOLLOWING
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  CH.3 Lesson 1: Why Local?
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  CH.3 Lesson 2: Becoming a Member of the Scene
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  CH.3 Lesson 3: Performing Locally
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  CH.3 Lesson 4: Identifying The Right Venues
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  CH.3 Lesson 5: Local Artists
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  CH.3 Lesson 6: Create Your EPK
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  CH.3 Lesson 7: How To Book A Local Show
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  CH.3 Lesson 8: Promoting The Shows
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  CH.3 Lesson 9: Finding Your Fans
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  CH.3 Lesson 10: Mailing List
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  CH.3 Lesson 11: After The Show
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  CHAPTER 4: OPEN FOR A NATIONAL TOURING ARTIST
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  CH.4 Lesson 1: Finding The Headliners
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  CH.4 Lesson 2: Making Contact
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  CH.4 Lesson 3: What To Do Once The Show Is Booked
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  CH.4 Lesson 4: How To Make The Most Of A Big Opening Show
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  CH.4 Lesson 5: How To Become Support On A Tour
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  CHAPTER 5: HOW TO BOOK & PROMOTE A TOUR
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  Lesson 1: When To Hit The Road
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  Lesson 2: The Trial Run
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  CH.5 Lesson 3: The Mini Run
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  CH.5 Lesson 4: How To Book It
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  CH.5 Lesson 5: Budgeting
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  CH.5 Lesson 6: Promotion
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  CH.5 Lesson 7: VIP Options
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  CH.5 Lesson 8: Tour Management
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  CH.5 Lesson 9: Merch
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  CH.5 Lesson 10: Maintaining Momentum On Tour
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  CH.5 Lesson 11: Tour Buy Ons
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  CH.5 Lesson 12: Lodging
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  CHAPTER 6: Merch
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  Lesson 1: This Is How You'll Be Profitable On Tour
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  Lesson 2: Are You Ready To Order Merch?
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  Lesson 3: What Kind Of Merch To Order
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  Lesson 4: How To Order Your Merch
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  Lesson 5: Organizing, Storing, Displaying & Selling
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  Lesson 6: Are You Hitting The Mark?
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  CHAPTER 7: TOURING IN EUROPE
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  CHAPTER 8: UNDERSTANDING THE LANDSCAPE
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  CHAPTER 9: HOW TO BOOK IT
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  CHAPTER 10: TRAVEL
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  CHAPTER 11: PROMOTING THE SHOW
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  CHAPTER 12: MERCH
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  CHAPTER 13: ADVANCING
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  CATA
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  Ari Sessions
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  Live Sessions
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  ALL STUDENT ASSETS
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Becoming a Certified Ari's Take Artist

Once you complete this course and meet a few key milestones of success, you will become a Certified Ari's Take Artist (CATA).


This is Ari’s Take Academy’s form of graduating. Instead of getting piece of paper that will do absolutely nothing for your career (in the real world), you will be invited into my private community where you will have access to everyone that I have access to.


Once you have graduated from Ari’s Take Academy and are a CATA, I am at your service.


I will happily open every door for you. You need a booking agent? Done. You need a manager? I will make intros for you and help you find one. You want to be the support act for any mid-level act? I will help make that happen for you.


You will be invited to parties and networking events, put on showcases, and be a VIP guest at every Ari’s Take gathering and event around the world. Becoming a graduate of Ari’s Take Academy is essentially becoming a serious player in the New Music Business.


CATAs are the new movers and shakers of the industry.

Your Instructor

Ari Herstand


"The poster child of DIY Music" - Forbes


Los Angeles based Ari Herstand (pronounced Ar*ee Her*stand), is the author of the best-selling book How To Make It in the New Music Business. It remains at the top of the Amazon charts and has been widely adopted by music business schools worldwide.


His music business advice blog, Ari's Take, has become the go-to resource for independent musicians on how to run a successful music career in the NEW music industry. Herstand's well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice. He offers encouragement without condescension and maintains a "we're all in it together" attitude not found elsewhere in the space.


Ari Herstand is an independent musician who has played over 700 shows around the country (nearly all self-booked), has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently leads the 1973 funk project Brassroots District.


Herstand has written for many of the top musician trade magazines and websites including Music Connection Magazine, American Songwriter, Digital Music News, Playback Magazine, CD Baby, Tunecore, Reverbnation, Roland, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SXSW, BBC One's Amplify, ASCAP Music Expo, SF MusicTech, CD Baby's DIY Musician Conference and Berklee College of Music.

Frequently Asked Questions

When does the course start and finish?

The course starts as soon as you enroll and finishes when you become a Certified Ari’s Take Artist. This is completely self-paced. You decide when you start and finish.


How long do I have access to the course?

After enrolling, you will have unlimited access to this course for as long as you like - across any and all devices you own.


What if I am unhappy with the course?

While we can’t imagine that you won't dig this, we understand that you are taking a huge leap of faith jumping into this alternative style of learning. And while we know this is a fraction of the price of most music business programs at major institutions around the world, we are in uncharted territory and an online style of learning may not be for everyone (yet). We are so certain that our strategies work and (if correctly implemented) will bring you the results you want, we are offering a 60 day money-back guarantee pending you follow the refund policy as described below.


How can I justify the price?

We know that other educational offerings often charge much more for something like this (often taught by people who are not actively working in the field or have any connections to the industry), but we wanted to make sure we kept this affordable enough for indie musicians, managers and aspiring agents. You will be getting 10x the value for this cost. We settled on a price that is high enough to weed out the people who are not serious, but affordable enough for musicians, managers and agents who are willing to invest in themselves. We are only interested in having professionals join us. This is an investment in your career. You will be saving thousands of dollars on empty shows, failed promotion and broken tours. And similarly, you will be saving years of making mistakes and learning through trial and error. This is a career accelerator.


Will this work for me if I don't live in the US or Europe?

This course covers how to specifically tour the US and Europe. But the strategies will work in nearly every city around the world that hosts live music.


Is this only for musicians?

While we created this intended for live artists of all genres, it will be extremely valuable for managers and aspiring agents as well. There are industry members who are part of our community and the lessons, guides and resources are helpful for anyone working on a live performance career either for themselves or artists they represent.


How do I become a Certified Ari's Take Artist and get access to your contacts?

Once you complete the course and meet the career milestones laid out in the final lesson, you can apply to become a CATA. Simply email [email protected] and say you are ready to be considered for certification.

DISCLAIMER

BY ENROLLING IN THIS COURSE YOU ARE GAINING FULL ACCESS TO THIS COURSE MATERIAL FOR AS LONG AS WE KEEP IT AVAILABLE (AT LEAST UNTIL OCTOBER 2021). YOU CAN EITHER PAY A LUMP SUM UP FRONT OR YOU CAN DO THE PAYMENT PLAN. IF YOU OPT FOR THE INSTALLMENT PLAN, YOU ARE COMMITTING TO PAYING OFF YOUR BALANCE. IT IS NOT A MONTHLY MEMBERSHIP FEE. THERE IS NO "CANCELLATION."