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Streaming Growth Through Digital Marketing
COURSE INTRO
Intro (4:43)
Course Assets
CHAPTER 1: GETTING SET UP
Lesson 1: Business Manager (5:00)
Lesson 2: Assigning Page Ownership & Admins (4:51)
Lesson 3: Setting Up an Ad Account (Old FB Look) (7:02)
Lesson 3: Setting Up an Ad Account (New FB Look) (8:26)
Lesson 4: Navigating Business Manager (3:02)
Lesson 5: Facebook Pixel Creation (Old FB Look) (5:32)
Lesson 5: Facebook Pixel Creation (New FB Look) (6:32)
CHAPTER 2: MUSIC & VIDEO CONTENT
Lesson 1: Your Music (13:41)
Lesson 2: Video (36:39)
Lesson 3: Setting up Your Profile (10:34)
CHAPTER 3: SETTING UP YOUR AD
Chapter Intro (6:32)
Lesson 1: Getting Familiar (29:37)
Lesson 2: Creating Your Audience (35:12)
Lesson 3: Link Creation, Access Token, & Data Tracking (36:30)
Lesson 4: Spotify Growth (31:22)
Lesson 5: Apple Music Growth (5:50)
Lesson 6: Instagram Follower Growth (38:14)
Lesson 7: Rules & Recommendations (8:46)
CHAPTER 4: MANAGING YOUR AD PERFORMANCE
Lesson 1: Analyzing Results (17:06)
Lesson 2: What to Do When Results Are Low or Cost Is High (8:28)
CHAPTER 5: ANALYZING YOUR GROWTH
Lesson 1: Spotify (8:09)
Lesson 2: Apple Music (3:29)
Lesson 3: Instagram (4:30)
CHAPTER 6: LONG TERM GROWTH
Lesson 1: Retargeting (13:37)
Lesson 2: Fan Optimization & Custom ArtistHub Audiences (25:26)
BONUS LESSON 1: FACEBOOK OBJECTIVES OVERVIEW
Lesson 1: Overview (2:32)
BONUS LESSON 2: HOW TO GET ON SPOTIFY PLAYLISTS
Lesson 1: How To Submit to Official Spotify Playlist Editors (4:12)
Lesson 2: How To Use Spotify to Find Playlists and Editors (6:33)
Lesson 3: How To Use Chartmetric to Find Playlists and Editors (10:55)
BONUS SECTION
Ari's Take x the MLC presents: How To Get All Your Music Royalties (72:50)
Conversion Campaign Setup (24:13)
LIVE Q&A SESSIONS
Lucid x Jenny Q&A - 1-19-23 (66:21)
Lucid x Jenny Q&A - 11-1-22 (Conversions campaigns, full length videos, holiday season, release strategy, Spotify wrapped) (63:13)
Lucid x Jenny Q&A - 9-15-22 (Algorithmic suppression, creative evolution, visual stimulation, being yourself, TikTok vs. IG) (86:09)
Ari x Lucid x Jenny Q&A - 8-15-22 (Placements, ISRC Codes, Waterfall Releases, Pre-Saves) (36:09)
Ari x Lucid x Jenny Q&A - 7-7-22 (Visuals, Ad Sets, Feed Aesthetic, Boosting Posts, Spotify Bio Hyperlinks) (59:05)
Ari x Lucid x Jenny Q&A - 6-6-22 (39:48)
Ari x Jenny Q&A - 2-28-22 (29:13)
ATA Team Live Q&A - 1-18-22 (58:31)
Ari x Lucid x Ellie Kim - 8-4-21 (TikTok Conversation) (79:06)
Lesson 4: Navigating Business Manager
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